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Startup EnableX Places Big Bet On Telco Business To Drive Growth

EnableX CEO, Pankaj Gupta, predicts that in the next three years, the company will become the leading Communications Platform-as-a-Service (CPaaS) partner for telcos, and around 50% of their revenue will come from international sources, he revealed in an interview.
Saas coding

EnableX, a Singapore-based SaaS startup, anticipates a revenue of $3-5m in FY24, largely driven by new Communications Platform-as-a-Service (CPaaS) business from telecoms operators in India and globally. The firm plans to become the biggest CPaaS partner for telcos in the next three years, said Pankaj Gupta, founder and CEO. EnableX has engagement with over 10 telecom operators, providing communication functionalities including video API, voice API and SMS API, and it intends to expand partnerships with over 50 telcos. The firm has raised under $1m in a pre-seed round and will consider further fundraising if needed.


Software-as-a-Service (SaaS) startup, EnableX, is poised to generate $3-5 million in revenue in FY24 after experiencing a 50% year-over-year growth in the last two years. This success can be attributed to the new Communications Platform-as-a-Service (CPaaS) business that has been coming from telecom operators in India and globally.

According to EnableX’s Founder and CEO, Pankaj Gupta, 50% of the revenue will come from outside of India, and the company plans to become the biggest CPaaS partner for telcos within the next three years. Gupta made these comments during an interview.

EnableX currently provides communication functionalities, including video API, voice API, SMS API, and others to more than 10 telecom operators. The company aims to scale up its partnerships with over 50 telcos in the future.

Despite being a bootstrapped company, EnableX has managed to raise under $1 million in a pre-seed round from international investors. Gupta also mentioned that a “large Indian telco” has integrated EnableX’s capabilities to provide video as a channel with its own cloud communication solutions suite. Furthermore, the company is working with one large operator in Europe who plans to add in-app messaging to a ride-hailing app.

Gupta believes that CPaaS is enabling telcos to shift from “dumb-pipe selling” to “solution selling,” something that was previously not possible. He added that telcos who are going in that direction and understand the need for solution selling are looking at CPaaS a lot more than older telcos who are still essentially selling data.


Startup EnableX

EnableX, a Software-as-a-Service (SaaS)-based startup, has expanded its customer base beyond the telecom industry and into HR tech, education, contact centers, field services, and technical support. According to Pankaj Gupta, Founder and CEO of EnableX, the future of Communications Platform-as-a-Service (CPaaS) will see some players evolve in a particular industry while others expand as horizontal platform providers, focusing on no-code/low-code, easy-to-use connectors, and plug-ins.

Headquartered in Singapore, EnableX plans to expand into the Middle East in Q1 FY24 to service Eastern European customers. By the end of the year, the company aims to have a presence in the US market. Gupta also noted that countries such as Vietnam, Indonesia, the Philippines, Thailand, and Cambodia are becoming developer-centric and EnableX is looking for new sources of revenue in these markets.

In markets where EnableX cannot directly enter, the company will sign a partnership with a local telco to white-label its platform, with EnableX providing sales enablement for the telco. EnableX is focusing on technologies such as ChatGPT to improve two-way communication and address gaps created by artificial intelligence and machine learning (AI & ML). The company is also working on a customer data platform (CDP), voice, and sentiment analysis.


EnableX is a Software-as-a-Service (SaaS) based startup that provides a Communications Platform-as-a-Service (CPaaS) to telecom operators and other businesses. The company’s platform offers communication functionalities such as video API, voice API, SMS API, and others to enable businesses to easily add real-time communication capabilities to their applications and services.

EnableX has partnerships with over 10 telecom operators and intends to scale up its partnerships with over 50 telcos. In addition to the telecom industry, the company also has a major customer base in the HR tech industry, education, contact centers, field services, and technical support.

The company is headquartered in Singapore and is expanding its presence in markets such as the Middle East, Eastern Europe, and the US. It is also focusing on new technologies such as ChatGPT, customer data platforms, voice and sentiment analysis to improve its services.

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